Every wondered why ?
Well the over the top antics, well beyond the usual sponsor keyword rich interviews, is all for a good cause.
Every time a Coke sponsored NASCAR driver drinks coke onscreen Coke donates to their favorite charity. No wonder many of them are so keen to be sucking on a bottle of coke after a long and hot race. I’m sure as soon as the cameras are off they are running to find something a little easier to deal with than Coke.
At least it’s all in the name of a good cause.